Households in the United States have an abundance of options when it comes to choosing a device for watching video content, according to Parks Associates.
On average, the study found that U.S. broadband households have more than seven video devices, including TVs, computers, tablets and smartphones.
At the same time, Parks Associates revealed that U.S. broadband households also have plenty of OTT service options.
“Nearly 40% of U.S. broadband households subscribe to multiple OTT video services, and consumers expect to access their high-quality content on any platform, at any location where they live or go for work or fun,” said Elizabeth Parks, senior vice president of Parks Associates, in a statement. “Demand for connected AV experiences is opening new business opportunities for integrators and companies that can provide expert managed services across multiple platforms and locations.”
With high numbers of OTT services and devices on which to watch them, U.S. broadband households are also opting more often to get live television via antennas.
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates.
“Increasingly, consumers are cobbling together their own bundles of content sources. Digital antennas are experiencing a resurgence as consumers consider over-the-air TV and OTT video services as alternatives to pay TV,” said Brett Sappington, senior director of research at Parks Associates, in a statement. “The percentage of ‘Never’ households (households that have never subscribed to pay-TV services) has held steady, and the percentage of households actually cutting the cord has increased between 2015 and 2017. Antennas are an affordable source for local channels to these households.”