Today’s digital economy is rapidly evolving. 99 percent of enterprises are in the midst of their digital transformation efforts and adoption of new technology is now viewed as a necessity in order to gain a competitive edge and find success. One of the first areas that businesses are looking to transform is their enterprise communication systems. Industry analyst firm IDC is “…seeing increasing growth in UC&C solutions among customers across all business segments driven primarily by interest in cloud solutions, mobility, team collaboration with context and, more increasingly, digital transformation projects.”1
The way that businesses are creating solutions for and delivering them to their customers is also transforming rapidly. It wasn’t long ago organizations would keep their “innovations” tightly concealed. There was a focus on keeping information out of the hands of competitors and “owning” a specific slice of the market. Today, given the complexity of technology and how rapidly it is changing, businesses need to examine how they can collaborate in this new digital economy.
Businesses have to adapt quickly to meet changing customer communication demands including the ability to chat, conduct video conferencing and even text message. As technology providers, we need to build an ecosystem of partners with the right experience, technology, skills and shared goals to help businesses bring the right mix of solutions to customers.
Why is partnering so critical? Effective partnering, especially in the voice and unified communications space, can help accelerate the path to digital business, keep customer needs at the forefront and help foster long-term business success by leveraging the collective competitive advantages of your company and your partners.
Accelerating the path to digital business
Digitally advanced businesses realize significant benefits including reduced business costs, better operational efficiency and the ability to innovate products and services more quickly. Becoming a digital business centers around implementing the right technology solutions to improve business models and processes. This could include shifting from on-premises technology to the cloud or applying new advances like artificial intelligence. When we look at unified communications, it really is the foundation that enables further transformation.
Unified Communications allows organizations to connect with customers in new ways, and it allows employees to communicate like never before. As the customer experience continues to go digital and the workforce becomes more geographically dispersed, the right unified communications strategy can ensure that key conversations can take place anytime, anywhere. And often it is in breaking down silos and bringing the right people together in conversation in a way that is simple and cost-effective that drives true transformation.
For CenturyLink, it is all about connecting, partnering and building voice and UC&C solutions to empower productivity and customer experience. We help enterprise customers realize their business goals by connecting them to a simple, intelligent and highly agile suite of communications tools. And it is through our partnerships with the industry’s other leading providers that CenturyLink is able to more effectively meet the needs of our customers.
Maintaining a customer-first mentality
In today’s competitive business landscape, the customer has more power than ever before and the influence of consumer business is dramatically altering expectations. Businesses expect an easy, seamless, personalized experience or they will go elsewhere.
When we talk to businesses about their enterprise communication strategy, it is not about trying to convert them to one technology or ecosystem; it is about taking the services and solutions that they have acquired and invested in over time and putting those pieces together into a cohesive solution that will move them into the future.
By being able to deliver solutions such as Amazon Chime, Cisco Webex and Microsoft Skype as part of our UC&C portfolio, and bring our collective competitive advantages to the table, we can more effectively solve for specific customer needs and create a greater customer experience.
Fostering long-term growth through collaboration
CenturyLink provides a full-suite of secure communications and collaboration solutions delivered securely over our global IP network. Partnering allows us to not only bring industry leading solutions to our customers like our recently announced Cisco BroadCloud Flex offering, but also deliver consolidated billing, dedicated end-to-end support and CenturyLink-backed Service Level Agreements.
Not only can we meet buyer preferences, but we can offer the collective advantage of both companies to customers, including the services themselves, cross-architectural speed and scale to deliver solutions, large organizations to manage and support them, and network connectivity with guaranteed quality of service.
All of these benefits lay the foundation for successful, long-term relationships with customers.
Partnering for success
The right partners can help support your current and future technology goals. While working with our partners in the UC&C space, we have found that together we can achieve faster and greater alignment and help more customers transform their enterprise communications.
By offering choice in solutions, we can take technology from being a pain point to a means of solving problems. And communications technologies pave the way for much more high level, strategic thinking by bringing us closer together, helping us be more collaborative and giving us the freedom to work in completely new ways.
How is your organization working with partners to solve business challenges and improve customer experience?
See how CenturyLink can keep your business conversations going and help you build stronger connections with your customers.
1. IDC, Worldwide Unified Communications and Collaboration Forecast, 2018–2022, Doc # US43836518, May 2018